If you’re visiting London with kids (or if you’re a lifelong LEGO fan!), the LEGO Store in Leicester Square is a must-see stop.
It’s not just a shop - it’s an interactive experience, packed with giant LEGO sculptures, hands-on activities, and exclusive London-themed sets.

Located right in the heart of London’s West End, between Piccadilly Circus and Covent Garden, this flagship LEGO store is the largest in the world - and one of the most photographed spots in central London.

🏙️ Where Magic Meets Bricks

As soon as you walk in, you’re greeted by two floors of colorful creativity.
Each corner is filled with life-sized LEGO models that celebrate London - from the Tube to Big Ben - all built entirely from bricks.

🌟 Highlights You Can’t Miss:

• 🧱 LEGO Big Ben: A towering model standing over 6 meters tall, complete with a working clock face.

• 🚇 The London Underground Train: Step inside a full-size LEGO Tube carriage (perfect photo op!).

• 📦 LEGO Mosaic Maker: Create a custom portrait of yourself - made entirely from LEGO pieces.

• 🚓 LEGO Red Telephone Box & London Bus: Iconic symbols of the city, built with thousands of bricks.

• 🎥 LEGO Harry Potter Corner: Magical sets inspired by Hogwarts and Diagon Alley.

🛍️ Exclusive LEGO Sets and Souvenirs

The Leicester Square LEGO Store is home to exclusive London-themed sets you won’t find anywhere else.

Look out for:

• 🏰 LEGO Architecture London Skyline

• 🚌 LEGO Creator Expert London Bus

• 🕍 LEGO Buckingham Palace

• 🚢 LEGO Titanic (massive display)

You can also personalize your LEGO minifigure - choose a face, outfit, and accessories to make your own mini version of yourself or your kids.

💡 Tip: The store often releases limited-edition sets or seasonal builds (especially around Christmas), so it’s worth checking back each visit.

👧 Family-Friendly Activities

This isn’t your typical store - it’s an experience designed for families.

• 👨‍👩‍👧 Play zones: Tables filled with bricks where children can build, experiment, and show off their creations.

• 📸 Photo spots: Giant LEGO figures of Sherlock Holmes, William Shakespeare, and even the Royal Guards.

• 💻 Interactive screens: Use digital kiosks to preview new sets in 3D.

Parents will appreciate that the store is free to enter and easy to combine with other nearby attractions like M&M’s World, Piccadilly Circus, and Trafalgar Square.

🕒 Opening Hours (as of 2025)

📍 Address:
The LEGO Store London
3 Swiss Court, Leicester Square, London W1D 6AP

🕐 Opening Times:

• Monday to Saturday: 10:00 am - 10:00 pm

• Sunday: 12:00 pm - 6:00 pm

🚇 Nearest Tube Stations:

• Leicester Square (Northern / Piccadilly lines)

• Piccadilly Circus (Bakerloo / Piccadilly lines)

💳 Entry: Free

☕️ Nearby Attractions and Breaks

After visiting the LEGO Store, you’re in one of London’s liveliest areas - perfect for grabbing a bite or continuing your day of sightseeing.

✨ Suggestions nearby:

• 🍫 M&M’s World - directly across the square, another family favorite.

• 🍦 Ben & Jerry’s or Amorino Gelato - perfect treat after shopping.

• 🍔 Five Guys Leicester Square - casual lunch spot right next door.

• 🎭 Piccadilly Theatre & Prince of Wales Theatre - for evening entertainment.

📸 Photo Tips

• Take your photo inside the LEGO Tube carriage for a true London vibe.

• Capture Big Ben or the LEGO bus from the upper floor for a dramatic angle.

• The outside façade often changes with seasonal builds (Christmas, summer, etc.) - it’s always worth a snapshot!

🎄 Special Events and Seasonal Builds

The LEGO Store is known for its seasonal displays, especially during Christmas and summer holidays.
Expect massive installations, such as a LEGO Christmas tree or Santa’s sleigh - all made from thousands of bricks.

💡 Tip: During school holidays or weekends, lines can form outside - arrive early (morning or early afternoon) for a quieter experience.

🧭 Why You Should Visit

• 🌍 The largest LEGO Store in the world - right in central London

• 🎨 Unique, interactive experiences for both kids and adults

• 🏙️ Exclusive London sets and personalized minifigures

• 📷 Great photo opportunities and family memories

• 💰 Free, fun, and easy to combine with other must-see attractions nearby

💬 Final Thoughts

The LEGO Store London is more than just a shopping stop - it’s a celebration of imagination, creativity, and London’s playful side.
Whether you’re traveling with kids, a LEGO collector, or just young at heart, this spot delivers fun moments (and photos!) for everyone.

So next time you’re in Piccadilly or Leicester Square, step inside - and rediscover your inner builder! 🧱✨