Doughin’ it since 1999, ICCO has been providing, fresh, honest and great value pizza to the people of London. A family-run business with a huge heart. We believe that pizza should be for everyone—from the local community to visitors from afar, for all appetites, tastes and beliefs.

Built on family values, we serve fresh pizza with an array of ingredients that satisfy everyone. From taxi drivers and builders to students and office workers, ICCO is where all walks of life come together and bond over our pizzas.

Our model is simple: quality pizza at unbeatable value, made fresh daily and served fast, without the frills.

We’re more than just a pizzeria—we’re a place to share the moment, to grab a bite with friends, family, or even a stranger at the next table. Whether you’re rushing through a busy day or unwinding after work, ICCO is your go-to place for affordable, delicious pizza in the heart of London.